iMeetify Branding Guidelines

iMeetify, a leading appointment scheduling platform trusted by thousands of professionals, startups, and enterprises worldwide, today announced the launch of its new logo. This refreshed visual identity marks a significant step in the company’s journey as it continues to grow into a powerful global platform.

Brand Guidelines

• Logo Usage

  • Primary Logo: Always use the full-color version on white or light backgrounds.
  • Monochrome Version: Use the black or white version when the background is too complex or dark.
  • Clear Space: Maintain a clear space around the logo equal to the height of the center circle in the logo.
  • Do Not:
    • Stretch, skew, or rotate the logo.
    • Place the logo on clashing backgrounds.
    • Change colors of logo elements.

• Colors

  • Primary Palette:

    • Blue (#4485F9) – Trust & Technology
    • Green (#34A951) – Growth & Connection
    • Yellow (#FDBA07) – Energy & Optimism

  • Neutral Palette:

    • Black (#000000)
    • Light Gray (#707070)
    • White (#FFFFFF)
    • Use the primary palette for highlights, buttons, and key design elements. Neutral colors are recommended for text and background.

• Typography

  • Logo Font Recommendation: Sans-serif, clean, modern typefaces Poppins.
  • Website & Product Font:
    • Headings: Poppins Bold / Semi-Bold

• Imagery & Iconography

  • Use clean, modern, minimal illustrations.

  • Photography should reflect collaboration, productivity, and professionalism.

  • Icons should be consistent (line or filled style) and use brand colors.

• Applications

  • Digital: Website, mobile app, email campaigns, social media.
  • Print: Business cards, brochures, posters.
  • Marketing: Ads, landing pages, affiliate banners.

• Tagline Options

  • “Your Scheduling Freedom”
  • “Smarter Appointment Scheduling”
  • "Beyond Calendars. Scheduling Without Limits"