## iMeetify Branding Guidelines

iMeetify, a leading appointment scheduling platform trusted by thousands of professionals, startups, and enterprises worldwide, today announced the launch of its new logo. This refreshed visual identity marks a significant step in the company’s journey as it continues to grow into a powerful global platform.

## Brand Guidelines

- **Logo Usage**  
  - **Primary Logo:** Always use the full-color version on white or light backgrounds.  
  - **Monochrome Version:** Use the black or white version when the background is too complex or dark.  
  - **Clear Space:** Maintain a clear space around the logo equal to the height of the center circle in the logo.  
  - **Do Not:**  
    - Stretch, skew, or rotate the logo.  
    - Place the logo on clashing backgrounds.  
    - Change colors of logo elements.

- **Colors**  
  - **Primary Palette:**  
    - Blue (#4485F9) – Trust & Technology  
    - Green (#34A951) – Growth & Connection  
    - Yellow (#FDBA07) – Energy & Optimism  
  
  - **Neutral Palette:**  
    - Black (#000000)  
    - Light Gray (#707070)  
    - White (#FFFFFF)  
    - Use the primary palette for highlights, buttons, and key design elements. Neutral colors are recommended for text and background.

- **Typography**  
  - **Logo Font Recommendation:** Sans-serif, clean, modern typefaces Poppins.  
  - **Website & Product Font:**  
    - Headings: Poppins Bold / Semi-Bold

- **Imagery & Iconography**  
  - Use clean, modern, minimal illustrations.  
  - Photography should reflect collaboration, productivity, and professionalism.
  
  - Icons should be consistent (line or filled style) and use brand colors.

- **Applications**  
  - **Digital:** Website, mobile app, email campaigns, social media.  
  - **Print:** Business cards, brochures, posters.  
  - **Marketing:** Ads, landing pages, affiliate banners.

- **Tagline Options**  
  - “Your Scheduling Freedom”  
  - “Smarter Appointment Scheduling”  
  - "Beyond Calendars. Scheduling Without Limits"